SMM

A comprehensive Social Media Marketing (SMM) course designed to teach students how to build, manage, and grow successful brands across today's leading social platforms. The curriculum covers Facebook, Instagram, TikTok, LinkedIn, and YouTube marketing, content planning and creation, Canva and CapCut for visual content, Meta Ads Manager for advertising campaigns, audience targeting, Google Analytics and Meta Insights for performance analysis, AI tools such as ChatGPT, Canva AI, and Adobe Express AI, as well as strategies for increasing engagement, generating sales, and building a personal brand. Students will work on real-world projects, develop a professional portfolio, and gain the practical skills needed to work as an SMM specialist or successfully promote their own business.